Thursday, July 31, 2008

Melbourne's falling newspaper standards leave me feeling "depresso"

**Not strictly a "Coffee of the Week", but definitely coffee-related**

That's a pic of me, back in wintry Germany, drinking a nice warm white mocha at Starbucks Viernheim.

In yesterday's Age newspaper there were a few articles about Starbucks. If you haven't yet heard, they're closing 70% of their Australian stores. For all affected Starbucks' employees, this must seriously suck. However, what caught my eye about one of the articles wasn't the big economic news, or even the insight into Melbourne's coffee culture. It was the hilariously bad title and captions:

Bean and gone, espresso turns to depresso (Get it, get it??) by Michael Shmith (sic)

The accompanying photo is of a young person drinking a Starbucks coffee, with the caption:
"A long black day at Starbucks".


Get it? Because a long black is a type of coffee, but "a long black day" also means that Starbucks is having a tough time. Clever huh??? Not!

We were cracking up yesterday reading the papers over breakfast. It seems that people are paid to write what is essentially the journalistic equivalent of a dad joke.

More Starbucks-related articles available here.

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